Canadian Abroad – Travel Tips for Touring Quito, Ecuador

  Quito is the capital of Ecuador and the highest elevated capital city in the world.  The city is also one of the first World Cultural Heritage Sites declared by UNESCO in 1978. I have been to many UNESCO sites, so it was special to visit Quito.  I am an approved Explorer Quotient Trainer for…

Authorized Explorer Quotient Trainer

This week I participated in Explorer Quotient (EQ) certification training by the Canadian Tourism Commission. What is EQ? Market analysis is an important first step when developing a marketing plan. Market segmentation is a marketing analysis technique that allows businesses to group customers into “segments” based on given criteria such as demographics, geography or even psychological…